MasterCard: "Priceless"

Posted On : February 3, 2012 by Joe Taylor Jr.

Ads work best when they take on lives of their own, and the "Priceless" meme that MasterCard launched in the late 1990s has blossomed into a popular culture subculture on its own. YouTube hosts thousands of "Priceless" spoofs and homages, proving the durability of a theme that advertising industry insiders once panned as stale.

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