Television advertising's latest breakout star runs the worst credit card call center in the world. "USA Prime Credit" exists in snowy exile, where a male agent named "Peggy" embodies everything consumers hate about dealing with outsourced customer service operations. Actor Tudor Petrut has already achieved "Where's the Beef?" status for Discover Card with his "My name Peggy" catchphrase. Producers at the Martin Agency promise that Peggy's future adventures will take him beyond the walls of his Siberian-looking hideaway.