Officials from Visa Inc. unveiled two new initiatives this month designed to help prevent credit card fraud. The company's new, consumer-facing website,, offers practical tips for personal financial security in both English and Spanish. In addition, Visa announced its participation in the National Cyber Security Alliance's "Stop. Think. Connect." consumer education campaign.

A recent Javelin Strategy & Research study revealed that most American consumers believe they share responsibility for credit card fraud prevention with their lenders. Along those lines, Visa has made critical tools available to its participating credit card issuers, including:

  • The Verified by Visa service that authenticates a credit card holder's identity during e-commerce transactions.
  • Automatic transaction notification services that can be added to credit card issuers' existing online banking websites.
  • A zero-liability policy that applied to all non-PIN transactions with credit cards processed on Visa's payment platform.

By encouraging Visa cardholders to monitor their account activity in real time and to report suspected fraud sooner, the payment platform provider hopes to head off more widespread cases of credit card abuse and identity theft.

About the Author


Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.