Sheetz Launches Platinum Visa Rewards Credit Card

Pennsylvania-based convenience store Sheetz, known for its made-to-order sandwiches, has partnered with a major bank to offer what company officials call the first "made-to-order" credit card. First National Bank of Omaha (FNBO) will issue the Sheetz Platinum Edition Visa card, backed by significant promotional efforts in over 350 retail locations throughout the eastern United States.

During a 90-day introductory period, cardholders will enjoy eight reward points for every dollar spent on gas, sandwiches, and other Sheetz purchases. After that, swiping the affinity credit card at Sheetz will net three reward points for every dollar spent, and one point for each dollar in purchases made elsewhere. FNBO's partner company, Maximum Rewards, operates a redemption program that allows cardholders to trade 3,000 points for a $25 Sheetz gift card.

Sheetz and FNBO e-mailed frequent store visitors with details of the new card in late May. Printed credit card application brochures and promotional materials were scheduled to arrive in Sheetz stores during June. Sheetz officials told reporters that they planned to keep the Visa card's reward program simple for customers by offering easy to understand earning and redemption policies.