MasterCard officials intend to treat retailers to a glimpse into the future of mobile credit card payments at a global industry conference in Berlin. Attendees at the World Retail Congress 2011 in Berlin on Sep. 25-28 will each receive one of the payment technology company's new "mobile tags" to affix to their mobile phones during the 4-day gathering.
Participants can use the wireless MasterCard tags to make purchases throughout the event, sparking discussions about the technology's future in retail environments.
Benefits to retailers
In a statement to reporters, MasterCard Europe President Javier Perez emphasized that mobile payment technology represents just one way that his company intends to partner with retailers over the coming years.
According to Perez, MasterCard researchers continue to develop analytics that help merchants understand how to serve their customers more efficiently and effectively. Perez said that MasterCard would use the World Retail Congress to showcase methods for driving customer loyalty while improving differentiation through innovative payment methods.
Credit card education
MasterCard's presence at the conference includes speeches and panel appearances by many of the company's top researchers and executives:
- MasterCard Merchant Information Services Group Head, Andy Mantis, will offer a master class on using credit card transaction data to better understand consumer purchasing decisions.
- Mobile executive Mung-Ki Woo will lead a panel discussion on "connecting with consumers."
- Merchant Marketing leader Elizabeth Wolgemuth chairs a lunchtime presentation on marketing to Generation Y.
Perez will also participate in one of the event's spotlight discussion panels, focusing on the idea of the "new consumer." Panelists will explore how retailers can match or exceed expectations set by a new generation of retail shoppers with unprecedented access to information about products and services.
Throughout the event, MasterCard representatives will staff an exhibition filled with state of the art merchant and consumer payment technology. The company used similar technology to demonstrate mobile payment tools at the Isle of Wight music festival during the summer of 2011.