MasterCard launches Priceless New York experience rewards

By , CardRatings contributor
  • Google +
  • Twitter
  • Facebook

MasterCard wants to treat cardholders to "priceless" experiences in New York and other cities around the world with the debut of a new loyalty program. Company officials told reporters they intended to launch a series of city-specific websites offering special access to special events and performances reserved exclusively for MasterCard customers. For its first featured city, New York, MasterCard designed rewards that cater to locals and city visitors alike.

The Priceless New York website works much like discount group buying websites, with special offers posted in each of six categories:

  • Culinary: Events include special meals from chef Josh Ozersky and barbecue master Paul Kirk.
  • Sports: Cardholders can gain access to special events at Yankee Stadium and at TPC golf courses.
  • Music & Entertainment: MasterCard offers advance tickets to select Jazz at Lincoln Center concerts.
  • Shopping: World Elite Cardholders can reserve private tours of FAO Schwartz.
  • Travel & About Town: World Elite MasterCard accounts can unlock overnight stays at the Bronx Zoo.
  • Arts & Culture: Cardholders can enjoy discounts on walking tours and access to private, urban gardens.

Three levels of credit card rewards

At the time of the launch, Priceless Cities offers three tiers of rewards: free tickets or merchandise, premium experiences and meals available for a fee, and "exceptional experiences" restricted to MasterCard World Elite Members. While cardholders can book many of the reward experiences directly on the Priceless New York website, some offers provide a discount code redeemable directly at partner websites or at participating venues.

In a statement to reporters, MasterCard chief marketing officer Alfredo Gangotena called the new program an "evolution" of the brand's celebration of "priceless moments" into opportunities for "priceless experiences." Gangotena said, "I personally am proud to launch this program here in New York, my hometown and one of the greatest cities in the world."

Celebrity sightings alert

Gangotena revealed plans to unveil the new program with a launch event on Military Island in Times Square, featuring appearances by Food Network personality Aaron Sanchez and Yankee great Joba Chamberlain. MasterCard's Priceless Cities promotion joins a wave of similar experience-themed rewards campaigns from American Express, Visa and Discover, designed to instill deeper loyalty to each credit card brand.

0 Responses to "MasterCard launches Priceless New York experience rewards"

No Comments

Leave a Comment
About Our Ratings ×

Our editors rate credit cards objectively based on the features the credit card offers consumers, the fees and interest rates, and how a credit card compares with other cards in its category. Ratings vary by category, and the same card may receive a certain number of stars in one category and a higher or lower number in another.

The ratings are the expert opinion of our editors, and not influenced by any remuneration this site may receive from card issuers.

Advertisers in our database are highlighted, and advertisements include an option to apply using links on our site. CardRatings.com may be compensated by companies mentioned on the site when a user's application is accepted or approved by such companies.

How do your cards stack up?

Compare your card starting here


Featured Partner Cards