Hyatt answered the pleas of travel reward aficionados with its announcement of a new, co-branded credit card in partnership with Chase. Hyatt has been, to some observers, strangely absent from the pool of reward credit cards for the past few decades. Online searches for information about Hyatt Gold Passport credit cards often turn up little more than bulletin board postings from puzzled fans of the storied hotel chain.
In statements to reporters, Hyatt officials admitted taking time to select credit card partners. "We chose to align with Chase and Visa because they share our commitment to quality and customer service," said Hyatt spokesperson John Wallis. Likewise, Chase officials expressed enthusiasm for the alliance. "Creating a Hyatt-branded card delivers on Chase's strategy of associating with the world's best brands," said Chase Card Services spokesperson Valerie Greer.
Like other travel reward cards, the Hyatt Gold Passport Visa Credit Card will allow cardholders to earn points for everyday purchases while enjoying bonus earning opportunities at participating Hyatt properties. Officials promised to post more details about the new offering to company websites closer to the card's formal launch.
About the Author
Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.