By Joe Taylor Jr., CardRatings contributor
Updated, March 9, 2010
With new banking regulations making it harder for lenders to market student credit cards
, Discover has turned to the web for help. In February, company officials announced the winners of Discover's first ever social media student credit card design contest. Winning artist Rainna Langley earned a $1,000 prize for her re-imagining of a Discover student credit card
as a classic cassette mixtape.
Discover's student marketing team launched the design contest from their Facebook page last December, soliciting over 6,700 card design entries. Once judges posted a list of finalists, over 200,000 of Discover's Facebook "fans" cast their ballots. Company spokespeople told reporters
that the contest increased the company's number of online fans by about 25%, while building greater awareness for responsible student borrowing.
Langley's design will be featured as the default design for Discover student credit cards later in the spring. Runners-up included a space-themed card designed by Lauren Snyder and a dollar bill motif submitted by John Bell. Discover awarded other top-voted designs with prizes ranging from $50 to $500.