Discover's student marketing team launched the design contest from their Facebook page last December, soliciting over 6,700 card design entries. Once judges posted a list of finalists, over 200,000 of Discover's Facebook "fans" cast their ballots. Company spokespeople told reporters that the contest increased the company's number of online fans by about 25%, while building greater awareness for responsible student borrowing.
Langley's design will be featured as the default design for Discover student credit cards later in the spring. Runners-up included a space-themed card designed by Lauren Snyder and a dollar bill motif submitted by John Bell. Discover awarded other top-voted designs with prizes ranging from $50 to $500.
About the Author
Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.