Diners Club International Grows Brand Beyond Business in New Ad Campaign

By , CardRatings contributor
  • Google +
  • Twitter
  • Facebook
Diners Club International Grows Brand Beyond Business in New Ad Campaign

Diners Club International launched a global branding campaign this month to reinvigorate one of the world's oldest and best known credit card franchises. A refreshed logo and a series of highly polished television ads mark the first major changes to Diners Club International's branding in six years. The TV spots celebrate cardholders' success, positioning the credit card as a mark of both luxury and achievement. Campaign managers told reporters that the new campaign reflects its cardholders' everyday uses for Diners Club, beyond traditional travel and entertainment expenses.

Discover Card, the new owners of the Diners Club International brand, designed a modular campaign that local affiliates can adapt or customize for their markets. The decision comes on the heels of Diners Club's U.S. affiliate, Citibank, to sell its franchise to Canadian credit card issuer BMO Financial Group. With new owners in one of its largest territories and a revitalized brand strategy, Diners Club International has industry analysts buzzing about its reappearance in the wallets of corporate leaders and tastemakers around the world.

0 Responses to "Diners Club International Grows Brand Beyond Business in New Ad Campaign"

No Comments

Leave a Comment
About Our Ratings ×

Our editors rate credit cards objectively based on the features the credit card offers consumers, the fees and interest rates, and how a credit card compares with other cards in its category. Ratings vary by category, and the same card may receive a certain number of stars in one category and a higher or lower number in another.

The ratings are the expert opinion of our editors, and not influenced by any remuneration this site may receive from card issuers.

Advertisers in our database are highlighted, and advertisements include an option to apply using links on our site. CardRatings.com may be compensated by companies mentioned on the site when a user's application is accepted or approved by such companies.

How do your cards stack up?

Compare your card starting here


Featured Partner Cards