During the application process, Cardbuilder users start with a of the most popular card offers and designs. By selecting a "choose your own terms" button, prospective cardholders can balance out a new Discover Card's features. For instance, a frequent traveler may prefer to earn bonus miles instead of cash back rewards. A consumer with a high interest rate card at another lender could opt for a less expensive balance transfer option.
Discover Financial Services spokesperson Anas Osman told reporters that customizing the terms of new credit cards can help consumers manage their finances more effectively. "We understand that people use credit in different ways and are seeking flexible options that allow them to choose features that are most relevant to them," Osman said.
About the Author
Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.