dcsimg

Discover Card website top ranked for customer experience

By , CardRatings contributor
  • Google +
  • Twitter
  • Facebook

Discover Card edged past previous winner Bank of America in a prestigious industry survey of top-rated credit card websites. Discover Financial Services officials announced that their website earned the award for Best Overall Customer Experience in the 2011 Keynote Competitive Research Industry Study of U.S. credit card marketing websites. Researchers from Keynote Competitive Research studied the connections between a bank's public-facing website and its long term customer satisfaction.

Website promotes positive user experience

The Keynote study found that a good online customer experience sets the stage for a productive relationship between banks and consumers. According to Keynote spokesperson Christopher Musto, the most successful websites in the study promote "positive outcomes for the user." Musto told reporters that prospective cardholders respond the best to sites that foster trust while answering crucial questions about a bank's products and services.

To conduct their annual study, Keynote researchers assembled a panel of 1,800 prospective credit card customers, then interviewed them as they considered websites operated by American Express, Bank of America, Capital One, Chase, Citicards, Discover, HSBC, PNC and US Bank. Along with the overall top ranking, Discover's website earned kudos in many specific categories, including ease of applying online, design and organization, and customer satisfaction.

Discover also ranked best place to work

Discover's honors can be attributed to the efforts of its strong information technology team, recently recognized for creating one of the best high tech places to work in the United States. For the ninth year in a row, Computerworld Magazine named Discover Financial Services to its annual list of "100 Best Places to Work in Information Technology."

Computerworld editor-in-chief Scot Finnie wrote that Discover's team earned its No. 35 ranking by creating an environment that encourages IT professionals to embrace the customer service mission and the business priorities of their organization.

0 Responses to "Discover Card website top ranked for customer experience"

No Comments

Leave a Comment
 
 
 
About Our Ratings ×

Our editors rate credit cards objectively based on the features the credit card offers consumers, the fees and interest rates, and how a credit card compares with other cards in its category. Ratings vary by category, and the same card may receive a certain number of stars in one category and a higher or lower number in another.

The ratings are the expert opinion of our editors, and not influenced by any remuneration this site may receive from card issuers.

Advertisers in our database are highlighted, and advertisements include an option to apply using links on our site. CardRatings.com may be compensated by companies mentioned on the site when a user's application is accepted or approved by such companies.

How do your cards stack up?

Compare your card starting here

NEXT »

Featured Partner Cards

loading