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Discover Card customers will again have access to premium seating and members-only experiences at the Orange Bowl, company officials announced this week. In a statement to reporters, Discover spokesperson Jennifer Murillo outlined an online ticketing system that would offer Discover cardmembers "the best seats in the house." Attendees can also choose to redeem their CashBack Bonus rewards balances for all or part of their Orange Bowl ticket purchases.
As the title sponsor of this year's Orange Bowl, Discover plans to offer attending cardholders two exclusive experiences at the Jan. 4, 2012 event:
- A special Discover Tailgate Party before the game, featuring entertainment, food and beverages.
- Access to a special Fan Zone throughout the day.
In addition, cardholders arriving in South Florida the night before the game can attend a special preview of the Orange Bowl's halftime entertainment. A package including all three exclusive events and premium lower sideline tickets costs $225 per person, according to Discover's special Orange Bowl website.
Peggy fumbles another request from football personality
To help promote Discover's Orange Bowl sponsorship, the credit card issuer will debut a new television commercial featuring the customer service department at the fictional "U.S.A. Prime Credit" company. In the upcoming ad, inept call center agent Peggy will field a phone call from ESPN college football analyst Kirk Herbstreit. In past football-themed commercials, Peggy fumbled requests from legendary college football coaches Bobby Bowden and Lou Holtz.
Current Discover cardholders who want to show off their passion for college football can now request a free replacement credit card bearing the Discover Card Orange Bowl logo. As the official credit card of the Bowl Championship Series, Discover's sponsorship mirrors moves by Visa and American Express to tie their brands to significant global sporting events. As competition heats up for cash back credit cards, issuers rely more heavily on exclusive experience rewards to differentiate their offerings and to drive increased cardholder loyalty.