American Express Butterfly Credit Card
Guest: Ira
SENIOR MEMBER (Member for 2 yrs.+)
Post subject: American Express Butterfly Credit Card
Posted: Tue Jan 09, 2007 8:54 pm
Another quote from the January, 2007 edition of AARP Bulletin posted without comment:
Quote:
American Express is testing a "butterfly" credit card that folds in half and has a nifty silver case; other issuers are experimenting with various textures, unique sounds, even perfume and coffee scents! The goal is to get their card in that coveted "top of wallet" position. Here's what's at stake:
1.5 billion -- Number of cards--credit, debit, and gift--currently in circulation in the U.S.
8.6 -- Number of credit and debit cards carried by the typical American cardholder.
$16 billion -- Total profits in 2005 for the 10 largest U.S. credit card issuers.
$14.8 billion -- Annual amount levied on cardholders in late and over-limit penalties.
$3.5 billion -- Amount spent for the privilege of using cards with annual fees.
$9,159.00 -- Average credit card debt per household as of 01-01-2006.
$2,966.00 -- Average credit card debt per household as of 12-31-1990.
_________________
Do not let what you cannot do interfere with what you can do.
Ira
CardRatings.com is the most comprehensive source for comparing credit card offers. Please visit CardRatings.com to view the best rated credit cards!
Guest: mouse
SENIOR MEMBER (Member for 2 yrs.+)
Posted: Tue Jan 09, 2007 10:06 pm
THE NUMBERS COULD BE HIGHER...
The big problem is that CASH will never totally be gone
There are some that would pay 5% EXTRA to pay with their stinkin' CASH
Not that DEBIT & CHECKS are that great...they are still BETTER THAN CASH
CardRatings.com is the most comprehensive source for comparing credit card offers. Please visit CardRatings.com to view the best rated credit cards!
Guest: angelo21
Posted: Wed Jan 10, 2007 9:44 am
Sign of the times.
Being a marketing guy, I have to question the makeup of the demographics. I don't think the average Joe cares. However, it may be appealing to younger people and/or women.
The coffee scent thing is especially amuzing to me. I have a Chase Duetto (Starbucks) card. I use it to go with my wife for cooffee, etc. It has no annual fee and they do charitable work.
However, if it had a coffee scent I'd probably roast it. Call me old fashioned but I like the smell of my leather wallet.
CardRatings.com is the most comprehensive source for comparing credit card offers. Please visit CardRatings.com to view the best rated credit cards!
Guest: Ira
SENIOR MEMBER (Member for 2 yrs.+)
Posted: Wed Jan 10, 2007 3:59 pm
Quote:
Call me old fashioned but I like the smell of my leather wallet.
Call me old fashioned, but I like the smell of money! Cash is not cold and hard - it's warm and soft.
_________________
Do not let what you cannot do interfere with what you can do.
Ira
CardRatings.com is the most comprehensive source for comparing credit card offers. Please visit CardRatings.com to view the best rated credit cards!
SENIOR MEMBER (Member for 2 yrs.+)
Post subject: American Express Butterfly Credit Card
Posted: Tue Jan 09, 2007 8:54 pm
Another quote from the January, 2007 edition of AARP Bulletin posted without comment:
Quote:
American Express is testing a "butterfly" credit card that folds in half and has a nifty silver case; other issuers are experimenting with various textures, unique sounds, even perfume and coffee scents! The goal is to get their card in that coveted "top of wallet" position. Here's what's at stake:
1.5 billion -- Number of cards--credit, debit, and gift--currently in circulation in the U.S.
8.6 -- Number of credit and debit cards carried by the typical American cardholder.
$16 billion -- Total profits in 2005 for the 10 largest U.S. credit card issuers.
$14.8 billion -- Annual amount levied on cardholders in late and over-limit penalties.
$3.5 billion -- Amount spent for the privilege of using cards with annual fees.
$9,159.00 -- Average credit card debt per household as of 01-01-2006.
$2,966.00 -- Average credit card debt per household as of 12-31-1990.
_________________
Do not let what you cannot do interfere with what you can do.
Ira
CardRatings.com is the most comprehensive source for comparing credit card offers. Please visit CardRatings.com to view the best rated credit cards!
Guest: mouse
SENIOR MEMBER (Member for 2 yrs.+)
Posted: Tue Jan 09, 2007 10:06 pm
THE NUMBERS COULD BE HIGHER...
The big problem is that CASH will never totally be gone
There are some that would pay 5% EXTRA to pay with their stinkin' CASH
Not that DEBIT & CHECKS are that great...they are still BETTER THAN CASH
CardRatings.com is the most comprehensive source for comparing credit card offers. Please visit CardRatings.com to view the best rated credit cards!
Guest: angelo21
Posted: Wed Jan 10, 2007 9:44 am
Sign of the times.
Being a marketing guy, I have to question the makeup of the demographics. I don't think the average Joe cares. However, it may be appealing to younger people and/or women.
The coffee scent thing is especially amuzing to me. I have a Chase Duetto (Starbucks) card. I use it to go with my wife for cooffee, etc. It has no annual fee and they do charitable work.
However, if it had a coffee scent I'd probably roast it. Call me old fashioned but I like the smell of my leather wallet.
CardRatings.com is the most comprehensive source for comparing credit card offers. Please visit CardRatings.com to view the best rated credit cards!
Guest: Ira
SENIOR MEMBER (Member for 2 yrs.+)
Posted: Wed Jan 10, 2007 3:59 pm
Quote:
Call me old fashioned but I like the smell of my leather wallet.
Call me old fashioned, but I like the smell of money! Cash is not cold and hard - it's warm and soft.
_________________
Do not let what you cannot do interfere with what you can do.
Ira
CardRatings.com is the most comprehensive source for comparing credit card offers. Please visit CardRatings.com to view the best rated credit cards!
posted by CardRatings.com at 3:06 PM
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