Keynote Study Highlights Most Effective Credit Card Company Websites
By Lydia Verret, CardRatings.com Reporter 
Keynote Systems, which provides services that improve online business performance and communications technologies, recently released a Competitive Intelligence study entitled Keynote Rankings for Credit Card Prospects. This study provides ratings of 10 credit card company's web sites in areas such as responsiveness and reliability. This unique study also offers credit card companies practices that can be implemented in order to build a satisfied and loyal customer base.
In order to show how websites perform from both an operational and business perspective and to reveal how these specific areas impact customer acquisition, the study examined the behavior and feedback of 2000 prospective credit card customers and analyzed over 6500 measurements of website performance.
The study ranks credit card company websites in areas such as overall customer experience, brand affinity, visual appeal, and the effectiveness of the application process. Following is a sampling of some of the rankings included in the study:
Responsiveness
1. HSBC
2. Providian
3. Chase
Reliability
1. HSBC
2. Providian
3. Wells Fargo
New Customer Acquisition
1. Chase
2. Citi
3. American Express
Complete details of the study can be found by visiting Keynote's website.
We welcome your comments about credit card issues in our popular credit forum!
Lydia Verret has been a reporter for CardRatings.com for approximately a year, but has had a passion for writing for many years. Her writing career begin in high school as roving reporter for her school newspaper and yearbook. She is a proud mother of two daughters, one of which currently writes for her school paper, and resides in Memphis, TN. She also is proud to married to a firefighter who is quite the handyman.
CardRatings.com is the most comprehensive source for comparing credit card offers. CardRatings.com is pleased to offer consumers free credit card ratings.
Keynote Systems, which provides services that improve online business performance and communications technologies, recently released a Competitive Intelligence study entitled Keynote Rankings for Credit Card Prospects. This study provides ratings of 10 credit card company's web sites in areas such as responsiveness and reliability. This unique study also offers credit card companies practices that can be implemented in order to build a satisfied and loyal customer base.
In order to show how websites perform from both an operational and business perspective and to reveal how these specific areas impact customer acquisition, the study examined the behavior and feedback of 2000 prospective credit card customers and analyzed over 6500 measurements of website performance.
The study ranks credit card company websites in areas such as overall customer experience, brand affinity, visual appeal, and the effectiveness of the application process. Following is a sampling of some of the rankings included in the study:
Responsiveness
1. HSBC
2. Providian
3. Chase
Reliability
1. HSBC
2. Providian
3. Wells Fargo
New Customer Acquisition
1. Chase
2. Citi
3. American Express
Complete details of the study can be found by visiting Keynote's website.
We welcome your comments about credit card issues in our popular credit forum!
Lydia Verret has been a reporter for CardRatings.com for approximately a year, but has had a passion for writing for many years. Her writing career begin in high school as roving reporter for her school newspaper and yearbook. She is a proud mother of two daughters, one of which currently writes for her school paper, and resides in Memphis, TN. She also is proud to married to a firefighter who is quite the handyman.
CardRatings.com is the most comprehensive source for comparing credit card offers. CardRatings.com is pleased to offer consumers free credit card ratings.
posted by CardRatings.com at 8:09 AM
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