August 2007
Credit Card Direct Mail Response Rates Take a Nose Dive
Written by Curtis Arnold
Posted On: August 27, 2007
In 1998, credit card issuers could count on a response rate of 1.2% to the offers for new cards that they sent out. For every 1,000 pieces mailed, 12 people would sign up. The projected response rate this year is only 0.28%, or four times less than what the credit card industry received less than [...]




