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Authors

Curtis Arnold
Curtis Arnold, Editor-in-Chief
Joe Taylor
Joe Taylor Jr., Reporter
Amber Stubbs
Amber Stubbs, Managing Editor

August 2007

Credit Card Direct Mail Response Rates Take a Nose Dive

Written by
Posted On: August 27, 2007

In 1998, credit card issuers could count on a response rate of 1.2% to the offers for new cards that they sent out. For every 1,000 pieces mailed, 12 people would sign up. The projected response rate this year is only 0.28%, or four times less than what the credit card industry received less than [...]

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