Credit Card Direct Mail Response Rates Take a Nose Dive

Posted On: August 27, 2007

By Curtis Arnold, Founder of CardRatings.com

In 1998, credit card issuers could count on a response rate of 1.2% to the offers for new cards that they sent out. For every 1,000 pieces mailed, 12 people would sign up.
The projected response rate this year is only 0.28%, or four times less than what the credit [...]