Credit Card Direct Mail Response Rates Take a Nose Dive
Posted On: August 27, 2007
By Curtis Arnold, Founder of CardRatings.com In 1998, credit card issuers could count on a response rate of 1.2% to the offers for new cards that they sent out. For every 1,000 pieces mailed, 12 people would sign up.
The projected response rate this year is only 0.28%, or four times less than what the [...]
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StumbleUponCredit Card News: Credit Card Direct Mail Response Rates Take a Nose Dive
Posted On: August 1, 2007
By Curtis Arnold, Founder of CardRatings.com In 1998, credit card issuers could count on a response rate of 1.2% to the offers for new cards that they sent out. For every 1,000 pieces mailed, 12 people would sign up.
The projected response rate this year is only 0.28%, or four times less than what the [...]
