Since the 1960s, American Express has rewarded excellent credit with invitations to its Gold Card. As the decades passed, more consumers skipped past gold cards for platinum status with a variety of credit card issuers.
Capital One promotes the Venture Card heavily on television with help from its company Visigoths and from celebrity spokesman Alec Baldwin. The real star power lies in Capital One's signup bonus offers, which have ranged from "status matching" traditional frequent flier programs, all the way to a deal that includes one-time bonus of 20,000 miles when you spend $2,000 on purchases within the first 3 months, equal to $200 in travel.
The Capital One® VentureOne® Rewards Credit Card rarely gets much attention outside of its own website. While Alec Baldwin and the Visigoths promote the flagship Venture Card on television, VentureOne mostly gets by on word of mouth.
Pentagon Federal Credit Union built itself into one of the country's largest nonprofit lenders by helping military families and the citizens who support them. With a mandate to pursue member benefits instead of shareholder profits, PenFed can afford to experiment with some unusual products, like this cash back credit card that acts more like a gas rebate card.