Chase has spent plenty of advertising dollars positioning the benefits of its various rewards credit cards with different types of consumers. While the Chase Sapphire Preferred Card resonates with jet-setters who love luxury experiences, Chase Freedom's brand aligns with frugal Americans who love to uncover extra cash in their daily activities.
Discover it brings back the same kind of feeling that early customers had when Discover invented the cash back credit card in the 1980s. Times have changed, and everyone from major banks to neighborhood credit unions now offers rewards.
With a fresh look and a focus on customer service, the Discover it card aims to win back the cash back credit card category that the original Discover card invented in the 1980s. With no annual fee, no foreign transaction fee, and amnesty for many of the situations that cause most banks to hike their rates and fees, Discover it card has the potential to set a new standard for American rewards credit cards.
Many cash back credit cards require cardholders to spend tremendous amounts of money before they see any substantial benefits. American Express overhauled its Blue Cash cards in the spring of 2011 to address those concerns, offering an "Everyday" cash back rewards card with real earning potential.