Credit Card Direct Mail Offers Up 36% from Last Year
Credit card companies contributed to growth in the direct mail sector during the first quarter of 2010, according to a new industry study. Marketing intelligence experts at Mintel Comperemedia released results of their latest direct marketing tracking figures this week. Although the report indicates that insurance mailings still outweigh credit card offers by a ratio of 2 to 1, banks increased their direct mail campaigns by 36% over the same period in 2009.

Mintel Comperemedia spokesperson Andrew Davidson told reporters that his company's figures indicated increased strength throughout the financial services industry. "While it is unlikely that we will get back to the mailing levels during the boom years, there is a good deal to be optimistic about," said Davidson. Of the 6.1 billion direct mail pieces received by Americans during Q1 of 2010, Mintel Comperemedia estimates that 1.2 billion mailings came from credit card companies. New card offers dominated the marketing efforts, as banks recovered from sudden market swings and new liquidity requirements.

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Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.