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Chase Card Services is making the skies a little more friendly with its latest announcement. The credit card company is partnering with Southwest Airlines for its Ultimate Rewards program, it announced in a press release. The airline is the largest U.S. carrier in terms of the number of originating domestic passengers.

Under the new deal, three Chase cards are affected: Chase Sapphire Preferred, Ink Plus and Ink Bold. Cardholders can now transfer their Ultimate Rewards program points to Southwest's Rapid Rewards program at full value; one Ultimate Rewards point equals one Southwest Rapid Rewards point. The Ultimate Rewards program gives members at least one point for every dollar spent, and each 100 points is worth $1.

Rapid Rewards points are redeemable toward flights. The number of points required depends on the price of the flight, but is generally between 11,940 and 62,040, according to the Southwest Airlines website. There are no limits on the number of Ultimate Rewards points a cardholder can transfer to the Southwest Airlines rewards program.

Chase Sapphire Preferred credit cardholders earn points for every dollar spent on purchases. The Ink Plus Business Card and Ink Bold Business Charge Card are two of the company's small business cards. Southwest Airlines offers more than 3,400 flights each day to 73 domestic cities in 38 states.

The Ultimate Rewards program partner list also includes other travel vendors such as United MileagePlus, Amtrak, British Airways, IHG, Hyatt Hotels and Resorts, Korean Air and Marriott. Cardholders can book travel through the company's website. The program touts no blackout dates or restrictions, and rewards points never expire.