Chase leveraged its goodwill from new Ink customers into other forms of small business lending, including a "Second Look" program for company owners who had previously been declined credit. With help from 500 new Business Bankers hired during the past few months, the Second Look program extended nearly a quarter of a billion dollars in small business loans used for payroll and expansion efforts. Chase's neighborhood branches also launched a "Loan for Hire" program that reduced finance charges for companies that added employees during the past year.
About the Author
Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.