Officials from Chase told reporters in December that they had exceeded their company's goal of lending more than $10 billion to small businesses across the United States during the 2010 calendar year. Much of Chase's small business lending in 2010 came from its credit card division, spearheaded by the launch of the Ink from Chase brand. Launched in late 2009, the Ink series of business credit cards offers a range of features and rewards, including interest-free financing options, cash back rebates, and travel rewards.

Chase leveraged its goodwill from new Ink customers into other forms of small business lending, including a "Second Look" program for company owners who had previously been declined credit. With help from 500 new Business Bankers hired during the past few months, the Second Look program extended nearly a quarter of a billion dollars in small business loans used for payroll and expansion efforts. Chase's neighborhood branches also launched a "Loan for Hire" program that reduced finance charges for companies that added employees during the past year.

About the Author


Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.