Chase unveiled a multimedia advertising campaign this month to expand awareness of its Ultimate Rewards program to American audiences. The print ads and television commercials build on consumers' growing recognition of Chase credit cards' existing special features, including the flexible Blueprint balance management system and the Chase Sapphire rewards card.
According to Chase officials, cardholders have redeemed more than three million reward items since the Ultimate Rewards program launched over a year ago. Three new member benefits arrive to coincide with the new ad campaign:
- Reward points for debit card users,
- Additional auctions and bonus reward opportunities on the Chase website, and
- Enhanced point transfer and combination options, with frequent flyer mile options for select customers.
All three of the new reward program features leverage Chase's customer service infrastructure, allowing participants to enjoy personal service by phone and enhanced online banking tools. Consumers considering Chase credit cards can explore a sample Ultimate Rewards online account at Chase.com. The website offers visitors real-time data on reward redemption levels and special offer availability.
About the Author
Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.