Chase Blueprint Credit Card Platform Lets Cardholders Customize Financing Deals

September 16, 2009
By: Joe Taylor

While Jay-Z sends an album called "The Blueprint 3" to the top of the Billboard charts, officials at JP Morgan Chase hope you'll think about personal finance when you hear the word "blueprint." The major credit card issuer unveiled Chase Blueprint, an electronic billing platform that offers cardholders flexibility and customization for their existing Chase credit card accounts. Using Blueprint, cardholders can select special financing terms for individual purchases. For instance, a major appliance purchased using a Chase Freedom card can be financed at a competitive interest rate. Other short term purchases, such as business lunches and plane tickets, can be selected for interest-free financing.

Industry watchers note that Chase Blueprint has been optimized to maximize service under credit card laws taking effect in February. By selecting individual purchases for special financing deals, customers can eliminate much of the need to shop around for balance transfer deals or for multiple credit cards. While Blueprint helps shoppers manage their spending, analysts say,

Important Note! The information in this article is believed to be accurate as of the date it was written. Please keep in mind that credit card offers change frequently. Therefore, we can not guarantee the accuracy of the information in this article. Please verify all terms and conditions of any credit card prior to applying.

About the Author

Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.