Participants in the Capital One's pilot phase reported success in switching existing donors to affinity accounts using the Card Lab Connect platform. Charities reap an immediate $25 donation upon a card's first use, plus additional donations equal to one percent of cardholder spending. The Giving USA Foundation estimates charitable giving dipped by 2% at the end of 2008, compared with the previous year. Therefore, fundraisers must find new income streams while reinvigorating existing donor pools.
About the Author
Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.