American Express Announces

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American Express and NBC Universal want to spotlight the power of small business this fall. The credit card issuer and the television powerhouse asked the public to nominate small businesses with inspiring stories for their "Shine a Light" promotional campaign. Celebrity panelists Ellen DeGeneres and Diane von Furstenberg helped American Express choose three finalists from over 4,000 entries:

  • HAPPYBABY, Brooklyn, NY. Founded by a social entrepreneur, this baby food maker offers organic alternative to jarred products.
  • Beacon Paint and Hardware, New York, NY. This neighborhood hardware store, open for over a century, helps clean graffiti while sponsoring local charity events.
  • Sacred Wind Communications, Albuquerque, NM. The non-profit arm of SWC serves Navajo people in areas of high unemployment and poor network connectivity.

The winning business will receive $50,000 in grant money, along with marketing support provided by American Express valued at $50,000. In addition, the winning company will enjoy additional exposure from a feature segment on MSNBC's "Your Business" show. Members of the public may place their vote at NBC's website until October 16th, with the results to be revealed on MSNBC on October 19th.

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