Partnerships with Tory Burch and Architectural Digest highlight featured Cardmember experiences American Express has planned for New York's Mercedes-Benz Fashion Week during September 2010. Cardmembers can purchase exclusive tickets to a presentation of Tory Burch's Spring 2011 collection, presented at Fashion Week's new Lincoln Center location. Proceeds benefit the Tory Burch Foundation, empowering women entrepreneurs through microfinance.

Lincoln Center also plays host to the American Express Skybox, an exclusive space in which Cardmembers can mingle while enjoying birds-eye views of the runways. American Express and Architectural Digest commissioned interior designer Bill Sofield to build a Skybox that lends perspective to the event while maintaining Fashion Week's signature front row excitement.

American Express Cardmembers using Twitter can connect with each other during Fashion Week by appending the hashtag "#AMEXMBFW" to their status updates. A special multimedia wall will display Cardmembers' posts inside the Skybox, along with special photos and messages from fashion designers and industry experts. Cardmembers can register for special Fashion Week perks and privileges online:

http://americanexpress.com/entertainment

About the Author

joe

Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.