Volunteer winners helped Matthew Morrison, Jayma Mays, Cory Monteith, and other series regulars build homemade musical instruments with local children selected through partnership with the Education Through Music nonprofit organization. Education Through Music promotes music education programs at disadvantaged schools to help improve students' social skills and academic achievement.
The cardmembers also helped present officials from Education Through Music with a $100,000 grant on behalf of the Members Project, American Express' collaborative charitable giving program. The contest and volunteer event represented the culmination of a major media campaign using Glee characters as metaphors for community involvement. Actors from the series appeared in American Express commercials promoting volunteerism throughout the fall television season.
About the Author
Joe Taylor Jr. is an internal business consultant for a Fortune 500 company, who writes about finance, culture, and design. He holds a Bachelor of Science in Communications from Ithaca College.